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Brand Identity

Building recognizable brands from the ground up through strategy, identity, illustration and thoughtful visual systems.
Building a Brand at Scale
01
Building a Brand at Scale
ScaleTrains Brand Evolution

As ScaleTrains grew, its visual presence needed to grow with it. Work across packaging, advertising, digital assets and customer-facing experiences helped create a cleaner, more cohesive brand without losing sight of the products—or the people passionate about them.
Giving a Place an Identity
02
Giving a Place an Identity
The Junction Railroad Park

A visual identity created to give Cohutta's railroad park a recognizable sense of place. Illustration, local character and railroad history come together in a mark designed specifically for the community it represents.
Putting a Media Brand in Motion
03
Putting a Media Brand in Motion
Moving America Podcast

A brand refresh built around Moving America's audience and its connection to the transportation industry. The updated visual direction created a stronger, more consistent presence across social media, YouTube, promotional graphics and recurring content.
Different Businesses. Different Stories.
04
Different Businesses. Different Stories.
BayVan Brand Identity Collection
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Building a Brand at Scale
ScaleTrains Brand Evolution

As ScaleTrains grew, its visual presence needed to grow with it. Work across packaging, advertising, digital assets and customer-facing experiences helped create a cleaner, more cohesive brand without losing sight of the products—or the people passionate about them.
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